Page 87 - MASALA Magazine Vol.15 Issue 3 | February - March 2024

A conversation with
Marc Perotti,
Owner and CEO of CRYO Thailand

Can you tell me about the inspiration behind
starting CRYO Thailand?
My journey into cryotherapy began when
I suffered a shoulder injury while playing
professional golf in the UAE. Following
just a few sessions at the flagship CRYO
facility in Dubai, the chronic pain in
my shoulder faded. After discovering
cryotherapy’s benefits for my own health and
wellness, I saw an opportunity to introduce
it to Bangkok, where it was not yet widely
available. I personally do no less than two
treatments a week. Since I run most days,
it really helps with my recovery and gives
me a performance boost.
How often do you meet with your team?
I work every day and never really switch off.
I am the CEO and owner of the company,
but I see myself more as an owner and focus
on setting a vision for the company and
ensuring the team understands and executes
it. My wife Tisana is my partner in life and
in business. We run the business together,
doing everything as a team.
How has CRYO Thailand evolved since its
inception?
We opened our first location in February
2020, just before the COVID-19 lockdown.
The initial mandates made our start quite
difficult, since we wouldn’t know if we Do you foresee cryotherapy becoming more
would be allowed to be open until the day popular in the future?
before. But we remained resilient, and I
believe solving these problems gave us a Cryotherapy is already gaining popularity,
solid foundation to build the business on. especially in the USA and Europe, where
We’ve since expanded to a second and third it is recognised as a deductible treatment
location, and are now planning a fourth in for arthritis. I can confidently say we are
Sukhumvit Soi 24. currently the largest and only cryotherapy
centre in Thailand, and I expect our
Can you describe the safety measures in place expansion to only increase as awareness
at CRYO Thailand? grows. As more research supports its efficacy,
Safety is our top priority. We are fully I believe it will continue to become more
approved by the Thai FDA, and conduct mainstream globally.
thorough training for our staff, ensuring they Anything else you would like our readers to know?
understand how to operate the equipment
safely. We also have experts working with Cryotherapy is not a one and done treatment,
us, including physiotherapists and anti- it is a lifestyle treatment, which you must
aging doctors. Lastly, we conduct health incorporate into your health and wellness In conclusion, cryotherapy is a valuable
consultations with every client to ensure routine. As someone who regularly tracks tool in your wellness journey. It has the
cryotherapy is suitable for them. his performance, I find the most important power to enhance your mental clarity, as
factor to my fitness is sleep, followed by well as reduce chronic pains and aches, and
Why three minutes? cryotherapy. You may think you are only boost your physical performance. If you or
Three minutes is considered optimal for in there for a few minutes, but the internal a loved one are curious about cryotherapy,
stressing the body enough to trigger the effects last much longer. So do yourself I encourage you to go try it out at one of
desired physiological responses without a favour, and after you have had a Cryo the three CRYO facilities in Bangkok. I
causing harm. It’s based on extensive session, choose a healthy meal so your body guarantee you, it will be an experience you
research and ensures a balance of safety can nourish itself over the next six hours as will never forget - and one you might just
and effectiveness. the treatment runs its course. fall in love with.

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