Page 46 - Masala E-magazine Vol 9 Issue 3 December 2017-January 2018

Beauty

Girl Gone

GREEN Are organic beauty products

really the answer to the

hidden dangers in our
makeup bag?

By Deboshree Banerjee

Today we all are striving towards a healthier lifestyle. Be it
watching what we eat or exercising regularly, we are getting
better at taking care of ourselves. The beauty industry has
also jumped on the wellness bandwagon, with most of us
now forgoing beauty products with toxic chemicals in the
pursuit of more natural alternatives.
Because we now carry out our research online before
purchasing, the cosmetics industry has taken notice and
have started ‘green-washing’ their products, a term that
refers to fake organic brands that are masquerading as
eco-friendly products in the market. So how can we, as
consumers, be sure that the bottle of moisturiser we are
holding is actually organic? We can start by de ning it.
RMS Beauty
The term organic alludes to the ingredients of a product that Rose-Marie Swift created RMS beauty when she found out her
are organically farmed and approved by the FDA. However, blood contained toxic levels of heavy metals, including aluminium,
there’s a catch — the product needs only a certain percentage lead and mercury. Realising the health risks conventional cosmetics
to be considered organic and that percentage varies by posed, she came up with her acclaimed line of organic makeup to
location. This loophole allows commodities with a low help women who desire a healthier alternative. With the tagline,
percentage of natural ingredients to be advertised as ‘natural’, ‘green is the new black’, every product is free of chemicals, arti cial
and unfortunately, people fall for it. preservatives and synthetic vitamins. The cosmetics are formulated
So here is a tip – to avoid such deceptive advertising, you can with raw, food grade and organic ingredients in their natural
start by looking for the organic seal when shopping. Products state, allowing their living and healing attributes to penetrate and
that are genuinely organic will carry a QAI, NSF or USDA stamp rejuvenate the skin.
that certi es them to be of a reputable organic standard. Purchase RMS beauty products

Having sampled a plethora of products in the market, from BFF Thailand, located at
Masala has rounded up some of the very best organic brands. 87 Sukhumvit Road.
www.rmsbeauty.com

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