Page 18 - Masala Lite Issue 160 April 2024

18 COVERED

A deep dive into the world of experiential
dating with the CEO and Founder of
Spark, Sunny Khurana.

BY AYUSH MADAN

USD 200 and a dream. This was all Sunny Khurana had when he first
landed in Sydney, Australia. When I met him to learn more about his
meteoric trajectory, he paints me a vivid picture of this time in his life –
arriving in a country thousands of miles from home, scouring the local
paper for careers he could sink his teeth into. He initially worked odd
jobs like telemarketing, delivering bread, and even selling sandwiches
door-to-door. Fast forward to today, as I watched him calmly make
himself a cappuccino in a luxurious high-rise office at The Lancaster
Bangkok, it was clear that those humble beginnings – and Sunny’s
hunger to prove himself – have moulded him into the successful
entrepreneur he is today.

After trying out various gigs, Sunny eventually solidified himself as a
reputable financial advisor, while building a sizable property portfolio
in Auckland, New Zealand. But even after he was financially set,
Sunny’s appetite for success remained unsatiated. In August 2022,
he embarked on a new mission to revolutionise the modern
dating app with his new business venture, SPARK. Launching
within April, SPARK is an experiential dating app for discerning
individuals which goes beyond simply swiping and texting
the people in your location radius.

If you or a friend have ever used a dating app, then you are
surely familiar with how stale conversations can become.
Many of your potential matches might be responsive
at first, but over time, interest fades, plans fail to
materialise, and it’s back to the infinite carousel.
This can lead to frustration for the user, since
even though you might match with 100
people, you fail to connect with any
of them in a meaningful way. In
contrast, Sunny explains, SPARK
aims to overcome this hurdle, by
allowing you to book opulent
and unforgettable experiences
for you and a potential
match without ever leaving
the app interface. He tells
Masala more.