Page 26 - Masala Lite Issue 161 May 2024

26 IN FOCUS

Nathapol ‘Manvinder’ and

Vorachart ‘Karan’ Sirinarang, the Managing
Partners of Mr Kevin, a full-service laundry
partner for businesses, have ironed out a

winning business strategy.

BY AIDEN JEWELLE GONZALES

t’s always a pleasure to meet people that I’ve interviewed before, and more so
when they’ve flourished since I last saw them, expanding into new realms of
industry and moving from strength to strength. Nathapol ‘Manvinder’ and
Vorachart ‘Karan’ Sirinarang are two such brothers who had started a then-new
laundry startup, a mostly B2C laundry business that offered premium-quality services;
and have since grown their business into Mr Kevin, a successful, full-service laundry
partner for established, world-renowned names in hospitality and other industries.
When asked what’s changed since the beginning, and what the impetus was for
their change in direction, Manvinder and Karan are candid about learning from the
challenges and rising above them. “Our previous startup was opened during the
COVID-19 pandemic era, when everyone was playing safe, and waiting and watching,”
they tell me. “It was initially tough as it was a learning and trial period for the new
business, and a new way of running it. However, we constantly tried to learn on the
job. We researched and implemented what we thought was best, initially just to
survive, but eventually to thrive.”

It was then, as they learned to leverage the vast network of hoteliers, spas, clinics, and
other B2B segments in their portfolio, that they realised that there were heretofore
unexplored opportunities by providing B2B services, and that with their years of
experience, they were ready to venture into new horizons, effectively applying their
separate areas of expertise. “We had both handled different areas of the business,”
they explained. “We were always hands-on in the business, and constantly shared with
each other our problems and what we learnt about management, finance, accounting,
and business growth. When we realised we had given more to the previous brand
than the brand had given us, we knew it was time to move up. ‘Mr Kevin,’ as our new
brand identity, represents both of us. We are perfectionists and strive for the highest
quality and service, and that is what we have been providing to our partners. That is
why they trust us, because they know we deliver.”

They spoke to Masala further about the importance of reliability, what makes them
a laundry partner par excellence, and how their business is continuing to expand
through the industry’s spin cycle of rapid change. In a competitive market like Bangkok, what strategies do you employ to keep

As brothers running a B2B laundry service, what unique advantages do you bring your pricing reasonable without compromising on quality? How do you strike a
to the table compared to larger corporate competitors? How does your familial balance between affordability and excellence in service?

dynamic contribute to the success of your business? With our vast experience from our other family businesses, and as the third generation

As brothers, we have our differences, but still share many similarities. We bring the in management with a modern mindset, our quality and service is far above what
personal touch, our years of experience, and our joint passion for only the highest- the market provides. We minimise losses that arise from poor service and instead
quality products into the business. This sets us apart from larger corporate business. maximise customer satisfaction, which ensures customer loyalty and repeat orders.
Our strengths are in different areas and we work in those areas where we are strongest. This is the secret to viable and sustainable business. By changing processes such as
We trust that the other can handle his own parts best, while continuously keeping only investing in high-quality products which are more effective and efficient, we cut
open channels of communication with each other. costs, save time, and ensure that our clients are satisfied to the best of our ability.

Could you walk us through the specific capabilities of Mr. Kevin in catering to We also ensure value-added propositions such as prompt communication in Thai or
the needs of hoteliers in Bangkok? How do you ensure that laundry is cleaned to English, and quality and delivery assurances.

the highest standards while maintaining efficiency, timeliness, and reliability? Professionalism is a key aspect that hoteliers look for in their service providers.

Mr Kevin adheres to the highest quality of cleanliness, and we maintain exceptional How does Mr. Kevin ensure a seamless and professional experience for its clients,
standards of professionalism, service, prompt communication, and efficiency, with from initial contact to delivery of cleaned laundry?

a 24-hour turnaround. We guarantee on-time delivery and consistency in meeting In every aspect of the business, we only hire skilled, professional staff and consultants,
deadlines, especially during peak seasons or unforeseen circumstances. These are who have shown to be competent in that area of business. We ourselves only
crucial pillars when dealing with the B2B sector, which spans hotels, restaurants, spas, adhere to our own high standards of professionalism
clinics, wellness centres, the F&B industry, and more. We even provide services for and integrity, to ensure that at every step our customers
staff uniforms, curtains, and hotel guests’ prestige garments, which are treated with have a seamless experience.
special care. We set a standard very close to our B2C business, but at a competitive
price for this sector. Moreover, we’ve established strict guidelines throughout the Finally, what’s next on the horizon for both of you?

process, and monitor every step closely with our leading-edge IT system to ensure The sky’s the limit! There is no maximum threshold of
that they are all adhered to. customers for us, and beyond that, we plan to expand
even further in the near future, not only in laundry
What furthermore sets us apart are how hands on we are compared to other corporate services, but in other hospitality services as well. We
businesses, and the rapport that we’ve built we’ve our partners. The fact that word are here to diversify, scale up, and continue to be your
of mouth of our business has spread so far is testament to the fact that our partners trusted choice for the laundry industry, and beyond.
appreciate the services that we provide to them, and that they trust us. We don’t
have to advertise much; they recommend us on their own.

MASAL A LITE ISSUE 161 - MAY 2024