Page 19 - Masala Lite Issue 156 December 2023

In the rapidly evolving
digital advertising

landscape, one needs
to keep curious, remain
adaptable, and
stay agile.

recall the excitement and the adrenaline rush it gave me; to observe the grit, skills, enrolling in online courses, earning professional certifications on different platforms,
endurance, dedication, and game plan of the fighters is incredible. It’s unmatched by working on a freelance basis, and digital tools and analytics. Udemy, Coursera or LinkedIn
any other sport for me. are great places to start with free trials and free courses.
Many would say that you’ve been extremely successful at your age – would you agree? Next, understand that soft skills are crucial. These are personal and people skills that
What is your personal definition of success? you can apply to any role, and include communication, time management, teamwork,

My definition of success is when I can grow and achieve my goals both on a professional emotional intelligence, public speaking, and strategic thinking.
and personal level. The digital space continues to evolve, and I am excited at the vast As you gain work experience, also work on developing contacts with those already
potential it presents. Beyond search, social, and native ads, I feel there is so much more established in the industry. Networking helps you meet experienced people so you can
I can still do that’s related to the application base and e-commerce. I also want to grow showcase your skills, enthusiasm and interest in pursuing
my influence and become a thought leader in the industry to help next generation an advertising career. It may also help you learn about
professionals thrive in the digital ad space. job opportunities, which can be especially important
On a personal level, my goal has always been to ensure that I take the utmost care of if you’re just starting your career in digital advertising.
my aging parents. As an only son, I take pride in being able to make my parents happy. Lastly, stay curious, adaptable and agile. The digital
My wife and I were blessed with a baby girl earlier this year, and I want to make sure that advertising landscape is rapidly evolving, and if you’re
I manage a healthy work-life balance so I can spend quality time with them. I want to not following the industry news, digital trends, the best
see her grow up, have fun, and make memories together travelling around the world. practices, and keeping up with the changes, chances are
What advice do you have for young professionals aspiring to enter the digital you will be providing outdated solutions or ideas to your
advertising industry? clients. Embrace a mindset of continuous improvement
and learning to not just survive but thrive in this ever
Start by attaining hard skills. Some of the best ways to gain advertising experience include
evolving industry. VIEW VIDEO