Page 34 - Masala Lite Issue 156 December 2023
P. 34

36       MUSINGS OF AN AUNTY WHO’S DISCOVERED ANGER IS COSTLY

                     Never Walk into Makeup Aisles Miffed!



                           Dolly Koghar analyses the concept of retail therapy.


                           Maelly Kitthmaas…ho ho     with instinct to ‘kill’ motta murga, literally, a fat
                            ho! This year, the season   chicken, but the same as the phrase “sitting duck”
                            of cheer in our hot, hotter,   in English. Two saleswomen from a brand I won’t
                            and hottest Bangkok was   mention, swooped in on me and grabbed me by the
                            fast-forwarded to as early   arm and made me sit on a fancy, cushy, highchair,
                            as October with the malls   and started overloading me firstly with how nice
                           and department stores on our   I still looked (they know flattery works amazingly
                          hep-and-happening Sukhumvit   well to open your ears and wallet); and secondly,
                         already putting-up Xmas trees,   by testing their wares first on my hands and then,
                       one more hideous than the next,   very subtly, my face. I succumbed to the niceties
                    to lure unwary shoppers towards the   and thought a little pampering would make me feel   enticed him on to another
                 tried-and-tested ‘retail therapy.’ At least   less guilty for always being on the screaming end. It   cushy chair with, “Mitter, mai pen raai, come sit down,
        it’s a faster and less guilt-ridden ‘high’ than the wares   also felt nice being mean and selfish for once to that   while you are waiting for your beautiful madame,”
        of the burgeoning cannabis joints!            someone I didn’t want to talk to, since something   and, “you are so rich and so kind!” Ignoring his
                                                      called communication didn’t exist in his, or perhaps,   adamant refusal, they grasped both of his hands and
        I’d dismissed the phrase ‘retail therapy’ as just a   all men’s vocabulary. So, I was pretty happy getting   started manicuring and buffing his nails, something
        fancy tag coined by shopping addicts till that fateful   pretty, and that too for free, or so I thought!   he’s “too manly” for. By now, the marketing strategy
        morning when me and hubby dear, who at that                                                 was slowly but surely starting to work, with so many
        moment was not even remotely dear, walked into   I’ve mentioned often enough that I don’t get many   mouths saying so very many things and in rapid-
        Siam Paragon, after yet another one-way fight we’d   invites (hint, hint), so I’ve mostly sufficed with my   fire succession, and when they caught the whiff of
        just had. A quarrel is supposed to be a two-way street   cheap and tested retinue of almond oil and coconut   my weakening resolve, they quickly plied on to me
        of screaming/discussion/retorts, but hubby (not dear)   oil, and magical drops from the Ayurvedic centre in   freebies, which rendered me even more susceptible,
        always stays cucumber-cool, which isn’t funny; it’s   Mysore, where we’d love to visit more often than   after which they tempted me into yet another pricey
        infuriating. But then again, it’s for the best, ‘cause   we already do to fine-tune and reboot our systems.   product with a jingle that never fails: “it’s specially
        there’s nothing he’ll say that’ll make sense (to me)!  Then, of course, there’s my indispensable Vicco   discounted for you!” All with the added allure of yet
                                                      turmeric cream whose antiseptic properties didn’t   more freebies, and so on and so forth!
        So, in this stormy mood, I marched on ahead of   stall wrinkles; and neither did Fair & Lovely make me
        him and straight into a trap that would teach me a   a dot fairer, or lovelier!             I succumbed to the ‘therapy’, though, as always, I’d
        true-blue lesson on retail therapy. So here, I’d like                                       lay the blame fully on hubby dear for my shot mood
        to add important advice on to the maxim, “never go   Anyway, back to the velvet chair where the whole   but I guess I did look better, since my granddaughter
        to the supermarket when hungry.” I’d add, “never   staff was creeping up to me and bombarding me with   visiting from London did notice an improvement. So,
        go to beauty product aisles when you are in a pissy   both products and flattery. Nevertheless, to succeed,   the verdict on retail therapy is, it does work, although
        mood,” – exactly what I did, unwittingly, blinded by   they needed to hold back hubby (getting dearer) from   I landed up spending what I would on the doctor if I
        fury. The staff manning those counters are vultures,   getting bored. So, two younger saleswomen expertly   was on my last breath!














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