Page 132 - Masala Weddings in Thailand 2019

THE LOOK

ANITA

DONGRE

A metaphor for supreme craftsmanship, Anita Dongre’s
designs showcase Indian aesthetics in a contemporary
fashion. Having been inspired by Rajasthan’s rich traditions,
her handcrafted creations are coveted by brides-to-be all over
the world. They are made for the fashion-forward bride who
appreciates an exquisite handmade piece.

Let’s take a look at what she has to say…

How would you describe the brand’s latest collection?
“This year, we launched two collections. The first is a ready-to-

wear line, titled 'A Summer Reverie,' which encapsulates light,
flowy silhouettes in delicate hues of yellow, apricot, seafoam

green, surf blue, onion pink and blush, detailed with playful
summer prints. In contrast, the menswear line consists of
kurtas and bundi jackets created with happy, colourful prints.

The second collection, “Pichhwai,” comprises of 15 exquisitely
hand-painted pieces of bridal couture. It is an expression of
the traditional Pichhwai art, where each ensemble mirrors
the countless number of hours every artist has worked to
create the elaborate lehengas. For a more contemporary look,
there are gowns in royal blue and striking blacks, as well as
embroidered midi dresses and separates that cater to the
whole wedding brigade.”

What inspired you to revive heritage Indian crafts in
your collection?
“It is one of the major driving forces behind most of my work.
The inspiration behind the 'Pichhwai' collection came during
one of my visits to Rajasthan, where I had the chance to meet
a master craftsman called Lekhraj Ji, who was painting the
walls of Jaipur's City Palace. Inspired by the intricacy of his

work and his flawless brush strokes, I immediately knew that I
wanted to give this art another form of life.”

How do you incorporate new bridal trends in your work?
“The new age bride wants her ensemble to be a narrative
of her personality and sensibilities, while providing comfort
Kiya Lehenga (left). Zabya Lehenga (middle). Izumi and style. Although the ceremonial red is still a favourite
Lehenga (right). From the 'Pichhwai' collection, all for many, pastel hues are also gaining popularity. My limited
are crafted in pure luxurious silk and embellished edition 'Pichhwai' collection plays with these colours, and
with pearls, sequins and gota patti.
includes a varied range of silhouettes to encompass all the
needs of the millennial bride.”

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