Page 62 - Masala Weddings in Thailand 2019
P. 62

THAI  INDIAN WEDDING A SSOCIATION




                                                                 “

                                                                  As the industry continues to
                                                                  develop in calibre, the more
                                                                  people will begin to recognise
                                                                  Thailand as a wedding destination

                                                                  with immeasurable opportunities.              “


                                                               There are also various concerns plaguing the local market
                                                               that need to be overcome. It has come to the association’s
                                                               attention that an increasing number of vendors and venues
                                                               have begun to take advantage of an Indian wedding’s
                                                               extensive budget, choosing to overcharge clients on hall
                                                               rentals, kitchen rates and other overhead costs, as well as in
                                                               the interest of commission. There have also been instances
                                                               of double standards where stakeholders have separate price
                                                               lists for families planning an Indian wedding.

                                                               These issues have the potential to damage the long-term
                                                               relationship between stakeholders and clients, while also
                                                               impacting Thailand’s overall reputation. Therefore, the
                                                               association aims to put more focus into resolving these
             The association also provides a platform of standardisation   concerns in order to sustain the industry’s image, while
             by identifying and addressing overarching issues, as well   also focusing on improving hygiene practices and codes of
             as offering arbitration support in challenging situations.   conduct in a bid for standardisation.
             In addition to these efforts, this year TIWA is broadening
             its horizons by providing more training opportunities than   Globally, Thailand is already celebrated for its value for

             ever before, in order to guarantee that individuals who   money, year-long tropical climate, five-star accommodations
             are involved in the business of weddings have a detailed   and world-class hospitality. However, with an increase
             understanding of the sheer size and complexity of an Indian   in transparency and the continued efforts of TIWA and
             marriage. These opportunities will include networking   everyone involved in this blossoming sector, we can work
             events, practical workshops, MasterClasses and training   towards establishing Thailand as the ultimate Indian wedding
             programmes, all of which will also assist new stakeholders in   destination. One that offers all pieces of the puzzle when it
             entering this lucrative market.                   comes to turning your wedding dreams into reality.

             TIWA will also continue to support local and global events
             that are targeted at the Indian wedding market, such as
             the International Convention of the Wedding Fraternity
             (ICWF). These platforms see wedding industry professionals
             from all around the world participating, and allow TIWA,
             alongside Thailand-based wedding stakeholders, the golden
             opportunity to showcase their goods and services on a
             global stage, as well as help promote Thailand as an Indian
             wedding destination with a great deal to offer.

             However, with substantial growth also comes immense
             potential for improvement. As the market continues to
             expand, the association encourages stakeholders to
             remain open to evolving, while making sure their business
             policies are constantly adapting to ever-changing
             industry trends. Moreover, in order to improve the
             Thai-Indian wedding industry’s global image, both local
             and international stakeholders need to be able to work
             collaboratively to ensure a seamless business experience
             for everyone involved.

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