Page 94 - MASALA Magazine Vol.15 Issue 6 | August - September 2024

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lang evolves uniquely with each generation, reflecting global A guide to understanding
influences, cultural shifts, and technological advancements. For Gen Z and Gen Alpha speak,
most generations, slang grew from peer interactions and media. In and staying current with
contrast, with the internet being a fundamental part of daily life,
Gen Z and Gen Alpha have cultivated a unique linguistic landscape internet-savvy youth.
shaped by the web’s eccentricities. Unlike Millennials, who were B Y GR ACE CLARKE ,
introduced to the digital realm a bit later in their childhoods, these VENE S A DA S WANI,
newer generations have been immersed in it from day one. This AND AYU SH MADAN
continuous exposure has transformed the way they communicate,
creating a vibrant vernacular heavily influenced by the ever-evolving
online zeitgeist.

The rapid-fire evolution of online culture means that new words and phrases can
emerge overnight, often linked to viral trends or popular personalities. Influencers on
platforms like TikTok, Twitch, and YouTube play a significant role, their catchphrases
quickly adopted and adapted by millions of young followers. Memes, with their layered
humour and cultural references, also contribute to this dynamic linguistic tapestry.

94 | MASALA MAGAZINE AUG-SEP 2024