Page 79 - MASALA Magazine Vol.15 Issue 3 | February - March 2024

After launching KINN Lingzhi, we looked at the top research
organisations that identified solutions for high cholesterol and heart
disease. After completing the research, we conducted rigorous clinical
trials. At that time, Thai people mostly associated reducing cholesterol
with garlic extract, so we wanted to create awareness by doing something
different. We started pushing content to get our customer base familiar
with our product and showing them the mechanism behind how and
why it works.

The results speak for themselves. How has the progression been for
Dr. Siriporn Ariyaphuttarat, KINN after introducing it to the market?
Founder and CEO of KINN Worldwide, Today, KINN is the only brand in Thailand that uses extracts approved
provides insight into a healthy alternative.
by the Faculty of Medicine at Mahidol University. Adhering to ethics
and PDPA, we tested Nattokinase and saw results
within one month of daily use. Currently, we have
three to four formulas available. Our capsules
are all vegetarian, ensuring 100 percent natural
ingredients without any chemicals or additives.
As I mentioned previously, we saw clear results
within a month in every case. In the Thailand
market, we observed a significant number of
people with cholesterol levels. In 2021, there were
about 38 million people with this condition. Five
years earlier, the number was around 30 million,
showing an increasing trend. We are confident this
trend will continue to rise if preventive measures
are not taken.
Who is KINN made for and how can people try
KINN products for themselves?
KINN focuses on three key principles. First, all
our formulas must be 100 percent natural. Second,
clinical trials are essential for every product. Finally,
real and tangible results are crucial. Additionally,
we cater to four main customer groups: Those
already on medication for high blood fat levels,
such as statins; those with high cholesterol levels
who haven’t taken any medication yet; those
interested in Nutraceutical and the KINN Natto
brand; those genetically predisposed to high
cholesterol levels.
Our distribution channels include online platforms
like Facebook, Instagram, Line, Shopee, Lazada,
KINN was birthed after the success of KEEEN, a brand related to and now TikTok. Offline, we partner with Thailand’s most famous and
environmental microbial innovation, specialising in purifying traces of leading pharmacies like Fascino and P&F, where our products are
oil from the ocean. After a couple of years, Dr. Siriporn Ariyaphuttarat available. Our authorised dealers also contribute to our monthly sales
and her team realised that microbial innovation was not sufficient growth, thanks to repeat purchases. Furthermore, we also collaborate
enough to fix environmental issues. This is when they took the initiative with very well-known and premium establishments such as You&I,
to address the health problems of the elderly with KINN - Japanese for The Copper restaurant, and Home Bakery at Suan Dusit University.
microbes. We dug a little deeper with Dr Siriporn into the impact of How do you see KINN expanding in the near future and its impact
KINN on a more health-conscious demographic in Thailand. on consumers?
What was the first entry into creating the KINN portfolio of products? In this year’s Q2, we plan to launch another four new formulas. The
By collaborating on research with various organisations, we created our KINN brand is still clear in terms of the target group. The target group
first formula called Cordycepine. Cordycepine was made to combat for the KINN brand is 35 and up. We initially thought the KINN
sleep problems in the elderly and help ease insomnia. During that brand was not suitable for teenagers because everyone reading this
time, our brand was not well-known, and our primary sales channel was a teenager at one point. In our youth, we never thought about
was online on Facebook. The second formula we introduced called nutraceuticals or fulfilment.
KINN Lingzhi was aimed to reduce blood sugar levels. Eventually, Wellness is something close to us. We have to wake up, and not just
we also started selling on physical shelves in Siam Paragon. But our wait for aging and debilitating health to wake us up. We want to enjoy
work was far from finished. eating like before but then arises the problem with high cholesterol
and high blood pressure. My advice? Try KINN for a month, then get
We have to wake up, and not just your blood tested. That’s what the KINN brand is about. We’re trying
to tell consumers in Thailand or those interested that all you have
wait for aging and debilitating to do is keep an open mind, open the bottle, and witness real results.
health to wake us up