Page 26 - MASALA Magazine Vol.15 Issue 7 | October - November 2024

THE BUSINESS OF

WEDDINGS

The 10th Edition of the ICWF in Jaipur was an
extravagant event that set the stage for
the future of weddings.
B Y R AGHAV S ACHDE V

he International Convention of the Wedding Fraternity
(ICWF) celebrated its 10th edition during the weekend of
20-22 September 2024 in the majestic pink city of Jaipur.
Jaipur’s rich history and the ultra-luxury host hotels – Fairmont
Jaipur and the recently-opened Raf es Jaipur – provided the
perfect backdrop for a weekend of learning, networking, and
inspiration, while offering guests a captivating glimpse of sublime
Indian luxury and royal heritage.
In addition to distributing our publications at ICWF, including the
As Asia’s largest Indian wedding convention, ICWF is the premier
platform for the wedding and events industry – showcasing the latest eminently-popular Indian Weddings in Thailand and Beyond 2024-
trends, fostering collaborations, and igniting fresh perspectives on 2025, Masala led a delegation from Thailand that included TIWA
the lucrative Indian wedding landscape. This year, ICWF witnessed (Thai-Indian Wedding Association),wedding planners, hoteliers,
an unprecedented turnout with more than 1,000 participants, caterers, and suppliers. The Thai properties that participated at
featuring industry leaders, innovators, suppliers, stakeholders, ICWF 2024 included Anantara Riverside Bangkok Resort and

and industry stalwarts such as Roshan Abbas, Vandana Mohan, Avani+ Riverside Bangkok Hotel, SO So tel Hua Hin, Sheraton
Geeta Samuel, Chetan Vohra, and more. The sessions over the Hua Hin Resort & Spa, Dusit Thani Hua Hin, Le Méridien Khao
three days were insightful and thought provoking, including topics Lak Resort & Spa, Avani+ Khao Lak Resort, and InterContinental

such as the in uence of AI, sustainability at Indian weddings, Koh Samui Resort. Wedding planners from the Kingdom included
and innovation in the industry at large. Each day’s sessions were The Wedding Galore and Weddings by Keeran, while caterers
followed by festivities, shows, and electric entertainment late into included Saras and Red Catering, as well as light and sound experts,
the night, including a spectacular drone show, interactive mapping, Singh Production. We all left Jaipur more connected, inspired,
and performances from the likes of the soulful Hari Sukhmani, and ready to take on the future of weddings with renewed energy
Techpanda x Kenzani, Divya Kumar, DJ Ganesh, DJ Ishy, Tabla and creativity.Here’s to looking forward to the next ICWF at
& Sons, and more! The energy was magical, the connections were Fairmont Mumbai in September 2025!
meaningful, and the overall experience was truly memorable.

| MASALA MAGAZINE OCT NOV