Page 65 - Masala E-magazine Vol 9 Issue 3 December 2017-January 2018

Mr. Pongsatorn Yothepitak,
Customer Marketing Manager –
LIVE TRUE Whisky & RTD highlighted the
history of the brand — DEWAR’S
True Scotch Whisky. It was created
for the first time by Mr. John Dewar

two sons, John Alexander Dewar
tw
presents in Perth, Scotland, in 1846. Later, his
and Tommy Dewar took over the
business. Over time, the two
brothers expanded the business by
DEWAR’S Blended Scotch Whisky, named as one of the using their proficiency and talent.
World’s Most Awarded Blended Scotch Whisky by over 500 Alexander, skillful in production and
quality control of whisky, founded
awards across the world, is distributed in Thailand through the
the factory Aberfeldy in Scotland,
Bacardi (Thailand) Co. Ltd. and has recently launched its the home country of his father.
Tommy was an expert in business
global campaign “LIVE TRUE” expansion and operations. He
expanded the distribution channels
The campaign was introduced through an exclusive dinner that drew its inspiration from to various countries until the brand
Brit x ESAN fusion food by the remarkable Chef Charlie Gader. He presented his signature grew to become accepted as a
global b
Scotch Egg, served alongside Dewar’s 15 Years. Additionally, the guests were enthralled by global brand. More importantly,
the live set performed by the upcoming artist with the number 1 hit song in Cat Chart Radio, Dewar’s Whisky was also selected as
‘Yuppadee Duo’, Telex Telex. The Thai-Filipino artist and the senior producer of the famous ‘the beverage’ in the Bureau of the
Thai indie record label Smallroom, Cyndi Seui, was also one of the performers. Royal Household during the reign of
Queen Victoria and was given the
royal symbol in 1893, which is
accepted even now, 120 years later.

ABOUT DEWAR’S

D Dewar’s Scotch whisky is the most
awarded Scotch whisky in the world.
The brand has won over 500 million
awards in the profile and taste space.
With a distinctive manufacturing
process of “Double Aging”, Dewar’s
offers a better quality and taste as
compared to the other general
compa
Scotch Whisky sold in the market.
The brand offers blended Scotch
Whisky made of the best quality
ingredients; single malt and grain
whisky, which is later fermented in
In order to introduce Thailand to the experience specially selected oak barrels.
and the taste of Dewar’s 15, the premium Scotch
whisky along with the other whiskies in the portfolio
of John Dewar’s and Sons, launched this campaign-
“Dewar’s presents LIVE TRUE”. The campaign aimed
in creating the experiences of FOOD, MUSIC and
DEWARS SCOTCH WHISKY in a rather unique
LIVE T
LIVE TRUE style and experience.

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