Page 45 - MASALA Magazine Vol.15 Issue 2 | December 2023 - January 2024

Years of careful hair care later, I like to What truly
think that my hair is once again one of my
preferred features, and one that I’ve since sets us
learned holds great importance for many
others, especially in the Indian community. apart is our
Nevertheless, I’ll never forget the hit that
my self-confidence took during those days, unwavering
a sentiment understood by Malaysian-born
Neeta, who talks about her own struggle commitment
with hair-related issues. As she shows me
around the newly-opened and stylish branch to nature
of Neeta’s Herbal in Marché Thonglor, the
first one in Thailand, she tells me about driven
what prompted her to start a brand that
started in Malaysia and has now spread to solutions. We
the UK, the US, Australia, and finally the
bustling streets of Thong Lo. “As a young firmly believe
woman, I personally experienced a very
severe form of hair loss, which left my in the message, The concept of Ayurveda is deeply rooted
confidence in tatters,” she tells me. “The in Indian culture. How do you ensure
pivotal moment that inspired my mission Nature has that your treatments cater to the unique
was the realisation of the pressing need for needs of the Thai-Indian community,
natural solutions to hair issues.” everything considering the diverse hair types and
lifestyles?

She tells me about her grandmother’s you need for a In honouring the roots of Ayurveda deeply
haircare regimen composed of natural embedded in Indian culture, we tailor
herbal concoctions, and how that inspired wonderful life, our treatments for the diverse needs of
her to find her cure in nature. After a trip to the Thai-Indian community. Recognising
India, the land of her ancestors, to discover emphasising varied hair types, issues, and lifestyles, we
Ayurvedic techniques and ingredients; apply Ayurvedic principles while adapting
and a judicious amount of hard work and our holistic formulations to suit every individual for
determination, Neeta’s Herbal was born. their specific needs and characteristics. Our
“Establishing our first branch in Malaysia approach to practitioners are all trained and certified
marked a significant milestone in our to address various concerns. This ensures
journey,” she says with no small amount overall well our treatments remain effective, helping
of pride. “It allowed us to reach a new the community in a safe and sustainable
audience and expand our global footprint, being. manner. I feel it is extremely important to
bringing our highly sought-after herbal spread awareness that prevention is better
treatments to a wider market.”
than cure, as taking care of hair health
When I ask how her struggles with hair How did your grandmother’s traditional is often overlooked.

loss shaped the philosophy behind her herbal remedies influence the development As your company expands globally, what
company, she emphasises that it helped of your hair treatment methods, and what cultural considerations are taken into
her understand the importance of holistic specific herbs played a crucial role in your account to ensure that your herbal
care. “At Neeta’s Herbal, we firmly believe formulations? treatments resonate with customers in
in addressing the underlying issues rather the UK, US, Australia, Malaysia, and now
than merely treating the symptoms,” she My deep-rooted connection to my Thailand?
says. “We are committed to crafting herbal- grandmother’s traditional remedies has
based treatments that are not only effective, heavily influenced my approach. Her As our company expands globally, we
but also free from any unwanted side effects.” wisdom guided the use of key herbs such prioritise cultural considerations to ensure
as amla, bhringraj, and neem, which play the resonance of our herbal treatments
With a strong background in Ayurveda herbal crucial roles in formulating our highly- across diverse markets, including the UK,
hair and skin care, as well as accreditation effective treatments. US, Australia, Malaysia, and Thailand. A key
from the prestigious International Therapy element in our approach is the use of
Examination Council (ITEC) in the Could you elaborate on the collaboration Ayurvedic herbs, carefully selected to
UK, Neeta brings to bear her personal with world-class research facilities to provide not only effective results but also
experiences, her passion, and partnerships enhance the effectiveness of your herb- to eliminate side effects. This commitment
with world-class research facilities, to create based treatments? to Ayurvedic principles ensures that our
scientific and effective solutions for all, Collaborations with reputable research treatments not only enhance beauty but also
regardless of the hair and scalp issues they facilities have significantly enhanced the offer holistic health benefits. We emphasize
face. She speaks to Masala further about effectiveness of our treatments. By integrating the natural,safe, and health-promoting
how, like her hair, she’s nurtured the robust scientific advancements into our products, aspects of Ayurvedic herbs, contributing to
growth of her business with patience and we are able to optimise the herbal properties a positive and inclusive wellness experience
care. and deliver tangible results. for our customers.

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