Page 34 - Masala Lite Issue 167 November 2024

The recurrence of three in religious symbolism speaks to its deep, almost archetypal
significance in human culture.

In the world of business and marketing, the power of three also reigns supreme.
THE POWER OF THREE Companies often structure their messages or offers in threes to make them more

appealing. A classic example is the “Good, Better, Best” model, which provides
Darshan Mehta consumers with three options, encouraging them to choose the middle or highest-
Darshan Mehta explains a timeless

tier product. This model simplifies decision-making for consumers and taps into
principle that’s shaped our world.
principle that’s shaped our world. their desire for balance.
In conclusion, the ‘Power of Three’ is
The ‘Power of Three’ is a timeless concept that resonates across cultures, disciplines, far more than just a pattern — it’s
and ideologies. Whether in literature, science, or even in marketing, the number three a fundamental principle that
has a unique appeal. It’s a principle that suggests things that come in threes are more enhances communication,
satisfying, effective, and memorable than other groupings. This triadic structure has structure, and memory. It

been ingrained into human understanding for centuries, forming the backbone of appears throughout history
many classic narratives, scientific laws, and even religious teachings. and across different fields,

shaping the way we
In storytelling, the ‘Power of Three’ is a literary technique that has been used to
create rhythm, tension, and satisfaction. From fairy tales like The Three Little Pigs understand the world.
to the three-act structure of most modern screenplays, the grouping of three is Whether it’s in storytelling,
seen as a natural pattern that helps readers and viewers digest information. There’s science, or marketing, the
something inherently complete about a set of three: it provides a beginning, middle, grouping of three has an

and end. The pattern satisfies our brains because it creates a structure that feels full almost magical quality
and well-rounded without being overwhelming. In rhetoric, this concept can also be that resonates with us on a
observed in speeches and slogans. Politicians and public speakers often rely on this deep psychological level. It’s
structure, knowing that people are more likely to remember things when presented no wonder that this principle
in threes. Think of famous phrases like, “Life, Liberty, and the Pursuit of Happiness” continues to be a powerful tool
or “Veni, Vidi, Vici” — they stick in our minds precisely because of this principle. for creativity, persuasion, and
understanding in modern
In science and mathematics, the power of three appears just as frequently. The triangle, society.
for instance, is one of the most stable and fundamental shapes in geometry. Its
simplicity belies its strength, and it is often used in construction, from the pyramids
of Egypt to the trusses of modern bridges. In physics, we have Newton’s three laws
of motion, which provide a foundational understanding of how objects interact. In
biology, the DNA that encodes all life is read in triplets, called codons, that correspond Darshan Mehta is the founder and CEO of Carmina,
to specific amino acids in the creation of proteins. The number three seems to be a a Latin cuisine restaurant in Bangkok, and the host of

crucial building block of both the natural and man-made worlds. the “Getting to Aha” podcast. He also the founder

The influence of the ‘Power of Three’ extends into spiritual and religious practices as of iResearch, an online insights platform that enables

well. In Christianity, the concept of the Holy Trinity — Father, Son, and Holy Spirit — companies to quickly, easily, and affordably extract
is a cornerstone of the faith. Hinduism reveres the Trimurti, the trio of Brahma (the insights from consumers or employees worldwide.
creator), Vishnu (the preserver), and Shiva (the destroyer). In many pagan traditions, He can be reached at dm@iresearch.com.
the Triple Goddess represents the three stages of life: maiden, mother, and crone.