Page 36 - Masala Lite Issue 169 January 2025

SUSTAINABLY OKHAI has the art of stylish while supporting a brand that has
If you want to look stylish while supporting a brand that has
If
look
to
you
want
woman
mastered the art of woman empowerment, look no further!
no
further!
look
mastered
empowerment,
STYLISH villag es. Their colle ction is proo f that t imeless artisanal work
Okhai has empowered around 30,000 women from rural
women
30,000
rural
from
around
empowered
villages. Their collection is proof that timeless artisanal work
can and must be uplifted to create beautiful clothes, they are
can and must be uplifted to create beautiful clothes, they are
a model of how a sustainable fashion brand can be stylish and
a model of how a sustainable fashion brand can be stylish and
you
shop
you
Okhai,
at
When

aff
ordable.
affordable. When you shop at Okhai, you are not just buying a
are
buying
just

a
not
piece of cloth, you are sending a child to school by empowering
piece of cloth, you are sending a child to school by empowering
the artisans to have social equity.
THE ART OF okhai.org
B LABEL
SUSTAINABLE I got a hemp dress from this brand a few years ago, which is a dress that I have worn
multiple times. It has gone through a lot of washes, and I still use it regularly and have
STYLING styled it in different ways. It is comfortable and stylish, and when you wear hemp, you

literally feel cool in the Bangkok heat. They work mainly with hemp fabric, which is
thermos-regulating. How cool is that?!
Aparna Sharma Hemp is a climate-friendly crop; it is also a zero-waste crop and it feels really wonderful
shares 5 Sustainable and affordable on the skin compared to fabrics made from plastic. Hemp allows the body heat to flow

Indian brands which you must and the fabric feels very comfortable and soft on the skin. If you still don’t own any

check out in 2025! outfit made from Hemp, this is your sign to check out their website.
www.blabel.in
As someone who committed herself to understanding and practicing slow fashion a HIBISCUS HEROES
few years ago, I have met and spoken to many people on how to transition towards Their designs and colours are perfect for your next vacation, and of course, you can
a sustainable wardrobe and one of the most common complaints from consumers is continue wearing them as a part of your regular wardrobe. Their cuts are so relaxed
that slow fashion is not as affordable as fast fashion. and yet so stylish.

If I go into the details of why that may be the case for some people, I will cross the word This is the only brand I personally know that is working with plant-based dyes. Kindly
limit of this column. So, let me just dive straight in and introduce you to some amazing note that azo-free or organic doesn’t mean plant-based. I met the founder of this brand
Indian brands that are not only doing incredible work in the area of sustainable and 2.5 years ago and spent an evening with her to understand how she is able to get these
circular fashion but are also affordable for the average consumer who is shopping at bright and beautiful colours from plants and seeds. Initially, I was not convinced that

fast fashion brands like Zara and H&M. these colours would last after a few washes, so she gave me a dress to test for myself.
I have worn that dress multiple times and it looks as fresh as new even now.

Please allow me to break the myth that slow fashion is not affordable, these five brands
are not just doing stellar work towards creating a sustainable fashion economy, they www.hibiscusheroes.com
are actually priced similarly or lower to Zara and some other fast fashion brands. UVAACHA STUDIO
I just found this brand and I was really surprised to see their beautiful collection, which
SHIBUI is sustainable and stylish. Their price range starts from THB 2,000 upwards, and they
Their clothes are extremely versatile, they are designed with so much thought towards have an interesting range of cuts in bold colours.
comfort and style. This brand also champions zero waste and circularity. I have an This is your go-to brand if you are looking for pretty feminine dresses made to fit

organic cotton blazer set and a zero-waste bralette from them, which I have styled in perfectly in a wide range of colours. All their fabrics are sustainably sourced. I don’t
multiple ways. They use only 100% natural and organic fabrics, and every stitch tells own anything from this brand yet but they are on my wish list for 2025.
a story of timeless elegance and environmental stewardship. uvaachastudio.com
They follow a pre-order model which helps in reducing waste and this also helps in Aparna Sharma is a non-conformist who believes that fashion must become

getting the fit custom-made for your exact body type. If you are ordering from them, a force for good and style must meet sustainability. She breaks down the
you can send your exact measurements to ensure that the fit is perfect for you. nuances of slow fashion and how we can stay stylish without being trendy.

officialshibui.com

MASAL A LITE ISSUE 169 - JANUARY 2025