Page 10 - Masala Lite Issue 155 November 2023

10 FASHION 2. SVARINI

Founder and designer of Svarini, Sheel Yerneni provided her representation of Gen Z
aesthetics and sensibilities, blending her heritages with royal-core and cottage-core à la
Bridgerton (2020- ). For the recent collection, she was inspired by the early 2000s for her
low-cut skirts and corset-styled tops. Unsurprisingly, she wanted her collection to connect
with the younger South Asian generation. The 24-year-old designer emphasises the regal
nature of brocade silk, and how these traditional prints originated with Renaissance Italy’s
trade with Persia, India, and China, which some people mistake for European.
Instagram: @svarini.shop EASILY AND SECURELY

3. CHAA LATTE
South Asian New York Fashion Week Bangladeshi designer and founder of Chaa Latte, Promiti Prosun, exudes the merging
(SANYFW) celebrates traditions and trends of femininity and women empowerment in her recent collection, setting a new standard SEND MONEY FROM THAILAND
from the region’s best in fashion. of elevating Western styles with traditional South Asian details. These are apparent in
her sleek power suits, tops, and dresses that are adorned with silver bells. While she
acknowledges that South Asian fashion has been synonymous with vibrant colours and
BY MAHMOOD HOSSAIN TO INDIA WITH DEEMONEY
glitz, Promiti’s approach to the collection was to celebrate the beauty of South Asian
fashion’s laborious and subtle techniques. Her love for minimalistic practices runs deep
The growth of cultures in foreign lands is no overnight undertaking. Throughout the and is elegantly expressed in her new collection, which consists of blazers and dresses
decades, ‘ethnic’ food, languages, and traditions, including the rich cultural influence bordered with ornate payals. Instagram: @chaa_latte

of the Indian subcontinent, have had a seductive hold on the Western world, while 4. AARA BY SANA
simultaneously battling stereotypes and exoticism. Within the many attractions of South
Asia, fashion has always played a pivotal role in the promotion of the region’s artistry From the more established crop of designers, Pakistani-born and New York City-raised Sana KAM PRICE SUPER EK APP MEIN
on the global stage. While a select few fashion designers and brands from India and Ali Khan leans toward a culturally-diverse foundation of luxury and bespoke fashion. The
neighbouring nations have clawed their way into the elite circle of high fashion, more edgiest collection in this year’s SANYFW, the collection is led by South Asian warm and MEIN TEZ SAB KUCH
opportunities and exposure for South Asian designers should be of top priority in order colder tones, and contrasting black and white looks. It’s a representation of a bolder style,
to avoid fashion gatekeeping. Fortunately, there are platforms like the South Asian New spewing confidence through every single silhouette. The message was loud and clear: kick
York Fashion Week (SANYFW), which may have gone under the radar for most people. older gender norms out the window and reclaim respect and confidence on the runway Competitive FX rate Receive account credits Register, transfer
of life. Instagram: @aarabysana
SANYFW was initially launched during New York Fashion Week in September 2022 to with 125 THB flat fee in the blink of an eye. and pay all in one app
celebrate South Asian fashion and place a well-earned spotlight on desi designers across and no hidden fees
the world. In its second year, the pioneering SANYFW took place from 9-13 September 2023, *Transfer amounts of
continuing to showcase the brilliance of South Asian silhouettes, fabrics, embroidery and 49,000 THB or less
patterns; leaning towards form and function so the items can come off the runway and
into the hands of the everyday South Asian. Here are a few of these designers to check out.

1. MARGI

Now based in the US, Thai-Indian designer Margi Sutariya developed her love and skills in
fashion from fond and stylish memories of her mother dressing her up when she was a child.
Years later, her design sketches became a reality and reached as far as The White House,
where First Daughter Ashley Biden gracefully donned a MARGI original at the India State
Dinner. On display at the SANYFW, MARGI continued its comfort and functionality-first
approach, championing authenticity but with a nod to Western silhouettes.
Instagram: @margi.official

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