Page 28 - Masala Lite Issue 155 November 2023

28 MASALA RECOMMENDS
A list of AI-powered tools that can
enhance the way you do business.
BY MAHMOOD HOSSAIN
nterprises of all shapes and sizes have quite the task of not only
building up their businesses and fighting for a viable position in their
respective markets, but also staying afloat once they’ve reached
that destination. In these long journeys of growth, the advancement of
technology and its applications plays an integral role; it can either make or
break a company’s road to success. No matter which industry you find yourself
in, an AI-powered enterprise not only has an edge over the competition, but
also the tools to help protect itself from becoming obsolete.
There are many benefits to incorporating AI in the way a business functions.
AI enables innovation, automates tasks, levels up employees through
upskilling, triggers the creative process, controls and assures quality, higher
productivity and efficiency, and meets many other industry-specific needs.
Keeping that in mind, there are several AI tools out there that provide deeper
insights and can empower a business to accelerate its growth. Whether you’re
a freelancer, in charge of your own business, or have multiple employees
under your supervision, these following tools can easily improve your day-
to-day operations.
PICTORY
In today’s world, content is king. Creating
video content has become essential for
most major industries. Pictory is an
AI video generator that allows you to
create and edit high-quality videos with
ease. The process is simple: you provide
a script or article and the app converts
words into pictures in motion. You can
also edit the videos by using text only,
giving it commands on its transcription
window while previewing the video itself.
Whatever you delete from the script,
Pictory actually deletes from the video.
The app is based on the Cloud so you can
use this powerful tool from any computer,
no matter where you are.
JASPER
While many feared the introduction
of advanced AI in the world of creative
writing, there are those who will assure
you that your job is safe, for now. Many
claim that Jasper is the best overall AI
writing assistant because of its impressive
features and quality. This market leader is
capable of creating a 1,500-word article
in less than 15 minutes. Supporting over
25 languages with more than 11,000 free
fonts, and 2,500 categories of writing
styles, Jasper is a robust writing AI
application. This tool has more than 50
AI content-generation templates, which
include blog posts, emails, marketing copy,
Facebook and Google ad generators,
press releases, and more.
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MURF
This particular tool can become a top
favourite for various professionals in the
business of product development, podcasting,
educators, and other business leaders. Murf
is a text-speech generator that gives you
the best natural-sounding voice outputs in
the market. With its variety of voices and
understanding of dialects, Murf easily stands
out from the rest with highly-customisable
options through its large library of AI voices
and languages. What gives this tool a leading
position in the market is its expressive and
emotional speaking styles, enabling the
user to toggle through tone, accents, pitch,
speed, volume, add pauses and emphasis,
and much more.
HITPAW
Sometimes, the simplest adjustments
can make the biggest difference in quality
image creation. HitPaw is regarded as the
best AI image and upscaler tool for image
enhancement. Many may have the urge to
ditch Adobe basics and opt for a tool that
allows pro-level photo enhancement, fixing
blurred photos and turning older black-and-
white photos into colourful and vibrant
images of today. Whether you’re using this
tool on a Windows or a Mac, it’s as simple
as a one-click command that automatically
enhances the quality and resolution of an
image. Not to mention, you can enlarge or
upscale an image without compromising
quality.
FIREFLIES
Gone are the days of manually writing or
typing down business minutes and notes.
Fireflies is an AI meeting assistant that
you can utilise to easily record meetings,
transcribe, and share. When time is money,
you’ll want to use any tool that cuts down
tedious tasks. One of the best features of
this tool is that users are enabled to review
an hour-long call in less than five minutes.
It allows you to record meetings across
any web-conferencing platform, offering
a more seamless process as you work in
teams. Moreover, it becomes easier to add
comments or highlight specific parts of
calls which allow you to collaborate with
colleagues during important parts of a
recorded conversation.