Page 43 - MASALA Magazine Vol.15 Issue 6 | August - September 2024

is a titan of the luxury furniture industry in Bangkok, catering to
those who prefer – and can afford – the finer things in life. Euro Creations, under
Kevin’s leadership, has become an all-inclusive destination for luxury home furnish-
ings, offering a curated selection of high-end products from imported brands around
the world.

Kevin’s journey began after graduating from The London School of Economics, when
he honed his skills at Depa Interiors in Dubai, a joint venture interior contracting firm.
In 2010, he co-founded DDS Contracts & Interior Solutions (Thailand) Co., Ltd., a
significant player in Thailand’s furniture manufacturing industry, laying the groundwork
for what was to come. By 2012, Kevin returned to the family fold at Euro Creations as
Vice President of Business Development, where he aimed to professionalise the business
while staying true to his family’s long-term values.

Over the years, Kevin has expanded Euro Creations’ portfolio to include some of the world’s
most exclusive Italian design brands, including Molteni&C, Natuzzi Italia, Cassina,
Giorgetti, and more – always with a focus on providing not just luxury products, but
also an exceptional customer experience. His commitment to excellence has positioned
Euro Creations as a leader in the market, culminating in its milestone listing on The
Stock Exchange of Thailand in February 2024.

We handle all aspects of customer interaction

in-house. With over 300 employees, we manage

everything from smart home programming

to wardrobe installations ourselves, ensuring

consistency in service quality.

Can you share your journey to becoming As a family business, how do you and your You’ve also integrated Technogym, a
the CEO of Euro Creations and what siblings collaborate and manage your roles wellness company that is leading in
inspired you to enter the luxury furniture within Euro Creations? the field of commercial and home gym
industry? Managing a family business involves a equipment, into Euro Creations.

My journey began with a foundational strategic approach to professionalism. Can you tell me more about this

role as Head of Business Development, We strive to balance the personal and partnership?
inheriting a position where I was effectively professional aspects by delegating Technogym’s integration with Euro
the “son of the boss.” This role provided me responsibilities effectively. This ensures Creations marked a significant expansion
with an opportunity to learn the ins and that while the family retains a key role, into the lifestyle segment. Originally a
outs of the business, with my main goal the business can run smoothly and design company, Technogym’s merger
being the elevation and expansion of the professionally. We focus on long-term with us brought a new dimension to our
business into new territories. A significant stability and avoid frequent management offerings beyond traditional furniture. This
milestone was the implementation of changes, which helps in maintaining a partnership with Italian partners allows us
a customer relationship management consistent direction for the company. Our to blend lifestyle products with our existing
(CRM) system to build a valuable customer family business model emphasises planning range. We’re opening a Central Embassy
database. This initiative was crucial for for the future, and ensuring that all members store in October, which will feature this
driving our business forward. Four years are engaged and aligned with our long-term expanded lifestyle focus.
ago, I began formalising our approach goals. We also ensure
to the Non-Affiliated Investments (NAI) that our management
market for alternative investments, a key team feels secure and
strategic move in our growth trajectory. I motivated, reducing
was inspired by the opportunity I was given: the concerns of
the opportunity to take our family’s luxury job insecurity that
business, established in 1999, to new heights might impact their
by adapting it to suit the market demands performance.
of today.