Page 41 - MASALA Magazine Vol.15 Issue 3 | February - March 2024

A conversation with
Bhavesh Parmani,
Founder of Vama Creation.
Diamonds and stones B Y AYU SH MADAN
are hand-selected, and
meticulously colour matched.

Bhavesh Parmani is the man behind Vama Creation, a
prestigious fine jewellery manufacturing company in Khlong
San, Bangkok. Since 2003, they have been producing high quality
rings, pendants, necklaces, earrings, and bracelets for daily wear.
Upon walking into the building, it started to feel like I was in
the movie Uncut Gems (2019). The security guard at the desk
buzzed me in and I took the elevator up to the fifth floor where
Mr. Parmani and his son, Parth, welcomed me. His office was large
and spacious, with white marble walls and inlaid gold accents.
The entire aesthetic of the place gave me a feeling of purity. Both
Mr. Parmani and Parth were dressed sharply, in tailor-fitted suits
and polished loafers. When I asked to see the goods, Parth walked
over to the vault and spun the wheel, pulling out a solid 7-inch
thick steel door that looked impenetrable. He walked back to the
table with several cases, laying out intricate designs of earrings and
pendants in a myriad of different colors. Some pieces that stood
out to me right away were the emerald studs, which had two rings
of circular diamonds separated by a ring of emeralds. Even though
my knowledge of jewellery was limited, it was clear to me that the
quality and craftsmanship were both top-tier. Mr. Parmani tells
Masala more about getting into the jewellery industry, and how he
started his own business that just came into its 21st year.

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