Page 45 - MASALA Magazine Vol.15 Issue 3 | February - March 2024

Could you please give us a better
understanding of your responsibilities
as a CBDO, especially within the
environment of such a prestigious
private hospital?

I have worked with several different service
providers around the world. So, I first want to
state how much of an honour and privilege it
is for me to be accepted into the Bumrungrad
family. This hospital continually maintains its
high-standard clinical practices and service
excellence, along with affordable healthcare,
which attracts more patients to the hospital.
As for my direct role in business development,
I must nurture an already impressive business
portfolio, keep up with current trends, and
as a team, we have to provide value-added
services for patients coming from over 120
countries. And we’re always looking into new
areas that enable us to improve the health
tourism space in Thailand.

With your extensive background in
the healthcare industry, what major
differences have you seen between
the healthcare services in India and
Thailand?

First and foremost, we must keep in mind
that the populations of each country are
vastly different.
There are over a billion people in India
and very diverse environments in each
region. Next, you have to separate the
public healthcare system and the private
healthcare system. We at Bumrungrad
International Hospital, of course, are in the
private sector, so I can only compare things
from the private hospital perspective. In
comparison, we stand out from the rest. Not
only through our adoption of new medical
technology, but because this hospital is also
the first Joint Commission International-
accredited hospital in Asia.

There are certain hospitals in India that use
Bumrungrad International Hospital as a
case study, to better understand what it has
achieved today; in terms of safety practices,
operational processes, branding, positioning,
patient care, and so on. In other words,
Bumrungrad International Hospital has set
certain trends, especially for the healthcare
fraternity in India. Even 14 to 15 years ago, I
was already reading about this hospital and
hoping to be a part of its success.

We also shouldn’t forget the obvious
factor: Thailand is one of the top tourist
destinations in the world. That is a major
VIEW VIDEO: contributor factor for our patients seeking
care at our hospital. Thailand’s accessibility
is there and the easy logistics of coming
here with direct flights makes things more
comfortable. This helps us take care of our
patients better.

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