Page 50 - Masala E-magazine Vol 9 Issue 4 February-March 2018

COVER STORY

How involved is your family with your business?
My wife is a very integral part of our success. She’s worked in
the company for 20 years, from when we got married. She is a
brilliant charted accountant and looks after the administration
and operations part.

As for my kids, they’ve all been to the factories and the offi ces,
and they even do school projects on DreamMaster. They love to
sleep on our beds. Whenever we get new models, I bring them
home to test out. It’s part of the job!

What are some of the challenges with running a luxury
mattress company?
In the beginning, one of the biggest obstacles was trying
to penetrate the hospitality industry, because although
DreamMaster was a well-known European brand, few people in
Thailand knew of it.

Another challenge is to be able to continue consistently
producing the same kind of quality while controlling the cost.
Steel prices are going up which means spring wire is more
expensive. For us, it’s about maintaining market share without What’s next for the DreamMaster brand?
lowering prices, because otherwise you sacrifi ce value. We want to become a world-class brand in the next fi ve
years, and not just for the hospitality industry. The biggest
How have these challenges shaped you? market is retail, so getting these fantastic products into the
I’ve learned the magic of risking everything for a dream that consumer and retail market, and making it available online
nobody sees, but you. throughout the world, is the next goal. We’re currently
developing our website, and creating an online shop.
There will always be challenges but that’s part of the fun, Hopefully, we should be selling all over Asia by next year.
because if it’s too easy, you don’t appreciate what you have.
Believe me when I say that nobody is going to hit you as hard We also have a new foam mattress called Fantasy Sleep,
as life, but it isn’t how hard you can hit, it’s how hard you can which can be compressed, folded and rolled into a three-
get hit, and continue to keep moving forward. That’s how feet long box. It has temperature-regulating features to
winning is done! The most beautiful people we know are those keep you cool at night.
who have known struggle and loss, and have found their way
out of the depths. What has been the key to your success?
First and foremost, we have an incredible product which
What keeps you motivated everyday? people love. On TripAdvisor, there’s always extremely high
Inspiration is one of the best motivators, and it can be found ratings on our products. The hotel guests comment on
everywhere. The will to win, the desire to succeed, the urge to the comfort and the sleep that they have, and that’s what
reach my full potential; these are my keys that unlock my door keeps them coming back.
to personal excellence. When you know what you want, and you
want it bad enough, you will fi nd a way to get it! We also have world-class partners like Standard Textile
(DST) for sheeting and towels, as well as Scent Air for
fragrance. Finding incredible partners is part of the future.
We just paired up with Chateau d’Ax for supplying furniture
“ Nobody is going to hit as here. So we don’t only want to provide bedding and
sleeping products, but also furnishings, since it uses the
hard as life, but it isn’t how
same channel.
hard you can hit, it’s how hard Most of all, the future of DreamMaster is to continue to
you can get hit, and continue dream big and come out with bedding products which not
“ alive when you wake up, that you know you will fulfi l all your
to keep moving forward. only gives you the best sleep, but also makes you feel so

dreams and fantasies, each and every day.

50 Masala Magazine
FEBRUARY - MARCH 2018