Page 72 - MASALA Magazine Vol.15 Issue 2 | December 2023 - January 2024

our playmakers, who blend the Topgolf Topgolf’s ‘Play, Food,
You mentioned Topgolf’s unique, all- However, the real magic formula lies with
in-one ‘Play, Food, Fun’ concept. How
culture of fun with the kind of world-famous
does this concept enhance the overall care that comes with Thai hospitality. They Fun’ formula is for
experience for your customers, and
what unique features does Topgolf are on a constant mission to create moments
Megacity offer in this regard? that matter for everyone, no matter the everyone.

At Topgolf, you play in a bay – basically a occasion.
lounge setup where up to six people can play As a Managing Director, what are the vibrant and fun Topgolf experience has to be
together. When you play, it doesn’t matter key challenges you face in running felt via all marketing channels, not only when
whether you’re competing for the best score a successful business like Topgolf players step foot into our venue. In operations,
or the best look. You can play competitively, Megacity, and how do you overcome quality and consistency are key and proactively
or just come to enjoy the food, or perhaps them? gathering customer feedback and continuous
all you want is to take home the best selfie. improvement are always on top of our mind.
[Laughs] Now, imagine 102 bays doing all The biggest single opportunity that we have These are the key elements, and together
of that simultaneously. That’s where the is to continue awareness and education of with a happy team of playmakers, it ensures
magic happens. our brand in the market. We want everybody that a business like this isn’t just a short-lived
to understand that Topgolf is
for everyone, no matter their trend, but that you can become a permanent
skill level. landmark in the entertainment landscape.

Besides a solid marketing strategy, In your role at Topgolf Megacity, you’ve
a big catalyst for our business likely encountered various business
was corporate events. We do trends and changes. How do you
team buildings, appreciation adapt to evolving market demands
events, product launches, media and customer preferences to keep

conferences, you name it. Once the business thriving?
invited to an event at Topgolf, There’s no formula written in stone on how to
people get hooked on the fun make your business a success, and ensure that
experience, they tell others about it stays a success. It is important, no matter how
it, and they want to return with long you’ve been around, to never assume
their friends or family. you understand today’s fast changing market.
Topgolf is for everyone. With such a vast mix
As a General Manager with of different player personas, it is essential for
a longstanding history at us to always have our fingers on the pulse. We
Minor International, how use today’s many feedback channels to our
has your experience with advantage, stay connected with our players,
the company influenced and always build feedback into our continuous
your leadership approach improvement plans.
at Topgolf Megacity?

Minor International, and One of these trends is a growing focus
especially Bill Heinecke, taught on sustainability. Can you discuss
me that no matter the size of any sustainability or community
While people would normally book an hour your business, you should never lose your engagement initiatives that Topgolf

initially, nobody stops after an hour. This entrepreneurial approach, and you should Megacity is involved in?
is where the ‘Play, Food, Fun’ concept is stay nimble, especially in this fast-changing We’ve touched on our success with corporate
enhanced through our team, whom we call world. Don’t become a victim of bureaucracy. groups, and part of that stems from our
‘playmakers.’ They complete the formula Moreover, real success only comes from hiring approach to sustainability. Within the events
and make sure people are having so much people who are better than you in many ways. business, it gives us a competitive advantage
fun that they hit that ‘extend’ button. Now, Here, we have a great management team, and if corporates see that we are likeminded in
people stay and play an average of over together, we’ve focused on building culture. driving sustainability, and many actually look
two hours. That’s something I’ve enjoyed the most with up to our approach and achievements.
opening this Topgolf – building the culture
Topgolf Megacity is often described as around the brand, and through that culture, Here, we were privileged that we’d set all
a perfect place for family gatherings, cultivating success. our sustainability pillars before we designed
parties, and birthday celebrations. the building, which is rare. We produce
How do you create an environment In the competitive entertainment zero-waste to landfill here, almost unseen
that caters to such a diverse range of industry, which in Bangkok spans in Bangkok. Our solar panels stretch across
customers, and what special amenities cinemas, bowling allies, and countless all the parking lots and the roof, and cover a
are available for these occasions? other entertainment venues; what high percentage of our usage. We also do a

Our clever building design, technology- strategies do you employ to keep lot with the community.
driven play, more than 300 LED screens, Topgolf Megacity a top choice for
and controllable light and sound systems both locals and tourists in Bangkok? When it comes to helping the community,
allow us to set the right mood for small or Of course the overall value proposition has to I’m a strong believer in long-term planning.
big events. be right in such a competitive market. Our Planting seedlings but failing to teach how

72 | MASALA MAGAZINE DEC 2023-JAN 2024