Page 77 - MASALA Magazine Vol.15 Issue 6 | August - September 2024
P. 77

Another partnership programme that may
            be very exciting for many in the Thai-Indian
           community is your partnerships with some
           of the biggest international school names
           in Thailand’s educational space. Can you
             share a little more about that?
           This partnership is very strategic as well.
           We have an instalment plan product called
           ‘Wise Pay’ where our card members have
            the flexibility to repay in instalments over a
            period of time. This is something that we’ve
            found a lot of parents who send their kids
            to international schools love, and we’ve had
           many requests to expand our base to more
           and more international schools.

           Education is an expense that parents will
            generally want to pay, so options for how
            they can make those payments are always
           welcomed.

           You’ve mentioned that the COVID-19
            pandemic changed consumer consumption
           in many ways, as well as the ways that
           companies do business. What are some
           learnings that you’ve made during this
            period of change, and consequently, the
             areas that you hope to evolve in the future?
           Speaking from the point of view of someone
           who manages the business here, we never
            thought that people could work from home
           and still deliver on all their work objectives.
           During the COVID-19 pandemic, protecting
           our colleagues’ safety was priority number
           one, so we asked everyone to work from
           home. But we also wondered if we could
            still operate a business that way. We learned
           very quickly how to ensure that we maintain
            productivity even when we don’t come to the   Having said that, you need to make sure that   What are the key priorities and goals for
           office. Fast forward to today, we have adopted   there’s a strong culture within the company,  American Express Thailand in the next five
            the hybrid way of working. Believe it or not,  and sometimes that requires colleagues to   years, and how do you plan to achieve them
           our productivity has not dropped, and we   come together. When people come to the   amidst the dynamic business environment?

           have built an even better work culture.  office, it’s about collaboration and sharing   We’re doubling down on the premium
                                              ideas.
           Younger generations come into the workforce                           segment. We’ve had great traction in the
           and have certain expectations of flexibility and   On a more personal note, what are your   last few years, but we want to keep on going.
            freedom. It goes back to what I said before –  goals and convictions as Country Manager?   We aspire to be the leader in the premium
           it’s important who you bring into the company   Are there any country-specific changes that   segment by making sure we are relevant to
           because you want to ensure that they take     you hope to bring about within your tenure?       the customers in that segment and making
           accountability and have commitment. We   I have huge dreams for American Express   sure our product resonates with them. Once
           don’t want to constantly watch colleagues as   Thailand! [Laughs] Firstly, I want to reiterate   we can do that, I think we can fulfil all our
            they work, we want to give them the flexibility   that I love this country. I want to make sure   goals.

            to do the work in the way that they think is   that my impact works both ways – it helps   Finally, it goes back to our company vision.
           most effective, but to make sure that they   the company, but it also helps the country.  A fundamental part of how we operate is to
           deliver. It’s about setting high expectations,  The way I look at it, American Express has   provide the world’s best customer experience
           and all of us must commit to excellence - but   a global reach, with over 140 million cards   every day. I want to make sure that everyone
           how you get there is up to you. You need to   around the world. Thailand being a country   in our company continues to deliver that
           build trust with your team, set expectations,  where we rely on tourism, I want to make sure   to our customers, and that we do it every
           and be extremely clear, because you’re about   that American Express has a great network to   single day.
            to give them a lot of freedom. I’m very pleased   bring our card members into Thailand and   VIEW  VIDEO:
            to say that American Express has built this   that they enjoy the country, and that will
           into our culture. In my opinion, if you really   help our economy. And I also want to ensure
            focus on business results and the happiness   that American Express becomes known as
           of your people, there’s no need to have them   the most reputable premium brand within
           come into the office five days a week.   Thailand.



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