Page 70 - Masala E-magazine Vol 9 Issue 5 April - May 2018

PEOPLE

Treasured

Keepsakes

Narin and Sony Narula discovered a
niche for jewellery boxes in the Thai retail
market, and saw their chance to shine.

B YCHRIS T YLA U

Narin and Sony Narula WOLF jewellery boxes are the perfect size for travelling

ou can’t underestimate the value of a precious family the Thai market, especially because the line caters to a variety
heirloom, and Narin Narula understands just that. of scenarios, from everyday travel-ready pouches, to more
Y The sole distributor of the luxury WOLF brand of heavy duty deposit storage boxes for use at home.
jewellery boxes in Thailand, he is a strong believer that if you
have something priceless, it is worth keeping safe forever. What prompted you to decide to sell the products?
Narin: Intuitively, we knew it was the kind of thing most people
The director of Daanvir Brothers Co. Ltd, Narin deals primarily don’t realise they need, but once they start using it, they wonder
in export goods, particularly food and commodities. However, what they did without it. Also, there isn’t anything equivalent in
when it comes to the internationally-renowned WOLF brand, this price range for this quality.
both he and his wife, Sony, are very passionate about their
products, certain that every woman is in need of them. Sony Do you offer the full WOLF collection?
even carries one of the cases around with her. Sony: We brought in only what we thought we could sell. We
showed the catalogue to a few people. Then we brought over
How did you fi nd out about WOLF? the samples, based on what peaked most people’s interest.
Narin: We saw the brand in both print and online publications,
so we contacted them and asked whether they had a distributor What are some of the different signature items you offer?
here in Thailand. When we saw the fi nish and material they use, Sony: The Marrakesh Travel Jewelry Case is one of the more
we were impressed. Plus, it is backed by an international brand. popular pouches we have, great for earrings and rings. It’s best
So, we thought it would be a wonderful idea to introduce it to for taking in your handbag, especially when you travel overseas.

70 Masala Magazine
APRIL - MAY 2018