Page 71 - Masala E-magazine Vol 9 Issue 5 April - May 2018

“ It’s not just an investment in

fashion, it’s an investment in
“
function, says Narin Luxury watch rolls will keep your precious timepieces safe

Narin: Most professional women these days are always
travelling on public transport to and from events, or from work
to the gym. They don’t want to be displaying all these expensive
trinkets. Rather than just dropping it into a plastic bag for safe
storage, this is a better option — and it looks fashionable too!

What are some of the unique selling points of your products?
Narin: Although Thailand has a lot of jewellery boxes and cases,
the quality that is being produced over here is far inferior to the
WOLF brand. It’s one of those things where you buy once, and
you won’t have to buy again.
Sony: The pouches also feature an anti-tarnish technology,
special cloth which protects the shine of the jewellery, so it
won’t turn black. It lasts for up to 35 years. You can store a
week’s worth of jewellery in it. The designs also stand the test
of time.

What are some of the challenges that come with selling the
products?
Narin: It’s more to do with the price than anything else. Our
products are made from real leather. In Thailand, most places
use a combination of PVC and leather on the outside, and inside
they use a normal cloth, which after a few months tends to peel
off and gets stuck on the jewellery.

Sony Narula exhibits a larger jewellery box from the Marrakesh
It’s the quality that matters most, and that is what we want to collection, great for home storage
tell our customers. It all comes down to how much you value
your jewellery. It is the opposite of buying a smartphone, Sony: Basically I go out and meet potential clients, and look for
where you have to invest in all the extra covers and glasses opportunities to showcase our products at fairs.
for protection. Here, you make a small investment on a better-
quality item to protect your jewellery for life. It’s not just an What do you think has been the secret to your success?
investment in fashion, it’s an investment in function. Sony: Our products are of high-quality and can last for many
decades. We had one father who came to us for gifts for his
Who is the main target audience? daughter’s fi rst wedding anniversary, because on his daughter’s
Sony: Because of the variety of situations, the pouches and wedding day, the jewellery box he bought broke during the
boxes work for both Indian and western buyers. Many people ceremony. So, when we showed him our merchandise, he was
have bought our products as wedding gifts, because the goods very pleased. His daughter is still using it now after a few years.
are a little more prestigious. They are also great for any big
occasion, such as anniversaries. They are also amazing for top What is your eventual goal?
management executives, who are constantly on the move. Sony: We hope to create a proper lifestyle brand, selling other
world-class women’s fashion accessories, like handbags. I
What other products do you offer? strongly believe in the power of online shopping. As a woman,
Narin: Accessories and other cases for watches. We also sell I am always spending time browsing shopping sites online.
watch winders but there isn’t a big market for that here, so we Starting with the WOLF line, we hope to further expand our
are more interested in promoting the ladies market for now. comprehensive e-commerce in the next few years.

How do you split the work between you two? What are your passions outside of work?
Narin: I handle the logistics of getting the products here, and Narin: (laughs) Raising three kids! Between work and home life,
she takes care of all the marketing and sales. we are very busy.

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