Page 54 - MASALA Vol 8 Issue 6 June-July 2017

What brands can you recommend that are sustainable and have
exemplary business models?
Stella McCartney, Patagonia, Reformation, People Tree, Everlane,
Eileen Fisher, Swedish Hasbeens , Thought Clothing, Edun, Matt & Nat,
Veja and Umran Aysan.

What about the future?
I am hopeful because over the last few years more people in the
fashion industry seem to have become further aware of social and
environmental issues. There are more sustainable fashion brands
now, which is a positive development. At the same time, fast fashion
is also growing, so it is important to not simply be content with the
growth of a new sustainable fashion industry.

How can we make our closets ‘greener’?
Buy less, buy better. Most of the time when people are going out to
buy things, they are buying variations of things that they already own.
Make use of what you have in your closet and slowly build a capsule A capsule wardrobe
wardrobe with sustainable products. Spend more money on one awareness about the problems with fast fashion. Social injustice and
timeless sustainable piece, rather than buying ve less durable fast environmental problems concern us all, so it is at the very minimum
fashion nds. our duty to be informed about these issues.
How can one help the situation? Apart from apparel is there anything else we should be aware of
There is much you can do, from becoming active or joining online in fashion, for example, purses, watches and shoes?
campaigns like Fashion Revolution, to nding out if there are Everything really, from clothes and accessories to even homeware.
any events in your city, capsuling your wardrobe and challenging Everything that we use in our home or put on our body is made
yourself to #30wears. Even the smallest action is important. One somewhere, by someone, from something. Learn about where and
of the simplest activities is to speak to your friends and raise how they are made before committing to a purchase.

Documentary and Book Recommendations

The True Cost Before the Flood The Wardrobe to Die Naked Fashion: The Overdressed: The The Sustainable
(Documentary) (Documentary) For by Lucy Siegle New Sustainable Shockingly High Cost Fashion Handbook
(TEDx Talk) Fashion Revolution of Cheap Fashion by by Sandy Black
by Sa a Minney Elizabeth L. Cline

10 Tips 1 Style Vs. Fashion
Invest in style and timeless pieces, rather than pieces that will
go out of fashion next month. Creating your own style is unique,
personalised and may be more fun and meaningful than fashion.
for a Healthy Jill Chivers, a fashion revolutionist, interestingly de nes fashion

and Innovative as the relationship to the external, as it is concerned with “what’s
out there” (in stores, in magazines), while she de nes style as the
relationship to the internal as it is about “what’s in here” (my sense
Closet of self, my identity, my perception of who I am). Jill summarises
that “fashion takes our attention away from ourselves; style brings
our attention directly to ourselves”.

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