Page 36 - Masala Lite Issue 162 June 2024

36 CASH COURSE WITH ATUL ‘Investor Relations’ is Your Friend

HOW TO Every publicly listed company has a
section of their website where all the
information you need is catalogued,
RESEARCH providing you with a general overview
of the company, including its history,
key milestones, and information about
its products and services. Check this
A PUBLICLY out first.
Next, look at the company filings. The
most comprehensive document is their
-LISTED Thai company, there is also a document called the 56-1 that sometimes contains
annual report. If you’re researching a
more information, although for some companies, the 56-1 is only in Thai. Just going
COMPANY through this will skyrocket your knowledge of a company and familiarise yourself
with such publications.
One thing that I like to do is look at the most recent annual report and then one
from a while back (maybe five years ago). Compare what has changed – are there
procedures that the company talked about back then that they no longer do? Why?
A Brief Summary: This is a good clue that it’ll warrant further digging.
• Many of the products and services you use are from publicly-listed businesses, Look at Presentations if You Are More Visual
so try reading more about them as an exercise, or to consider them as an Investor relations websites also contain investor presentations; these may be friendlier
investment
if you are not keen to open a few-hundred-page document, such as their annual report.
• The first place to go is the ‘Investor Relations’ page on a company website. Many companies have these presentations posted on a quarterly basis. They will
This contains a treasure trove of information on the business contain many charts and tell you about recent
trends, financial performance, and their latest
• A company’s annual report will have the most comprehensive information on business strategy.
that company. You can skip through all the legal disclaimers and read about
the business and financial summaries Don’t Forget to Take Notes
• Do not let any work you do go to waste – take notes! You can come back You’ve done a lot of hard work and spent time
to them later and compare your observations with how the business has looking through this information. Do not let it go
performed to waste by relying on your memory to download
and retain all the facts! The devil is in the details,
and chances are, you will not remember the little
Learn More About the Businesses You Support
numbers and facts that you pick up along the way. Atul Sethi is the founder
Whether you’re interested in making an investment or you’re doing so for purely Take notes in whatever format is easiest for you and CEO of Farnam Tree, a
education purposes, researching a business can be worthwhile exercise. For publicly- – by hand, electronically, etc. You can come back licensed boutique investment
listed companies that are listed on a stock exchange, information is plentiful. All these to them later. A fun exercise I like to do is to write firm based in Bangkok. Atul has
businesses have an obligation to disclose information periodically to the general public. down my thoughts on whether or not I think a over twelve years’ experience
Chances are that some of your favourite products and services are from a public business is promising. After some time, you can working in investment banking
company. Try reading some of the publications that they provide for the investment look back at this and compare it to the actual and as a research analyst, prior
community. This can be a fun way to learn more about the company, and all it performance of the business, to gauge whether to starting Farnam Tree.
requires is a little patience. your thoughts were accurate or not.

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MASAL A LITE ISSUE 162 - JUNE 2024