Page 30 - Masala Lite Issue 166 October 2024
P. 30

30                   CASH COURSE WITH ATUL                           Examine the Facts

                                            LOOK UNDER                       Deal sweeteners like guaranteed rental income usually come with a catch. What
                                                                             happens after the three years your rental income is guaranteed? If you are lucky, you
                                                  THE HOOD                   may find a tenant for your unit straightaway. If not, you might have to wait a long time.

                                                                             Rental guarantees are a fancy way of giving you a discount. If someone guarantees

                                                 IF YOU ARE                  you 5 percent of your money back for three years, that is reflected in the amount of
                                                                             money you’ll actually pay.
                                                                             You Know Yourself Better Than the Seller
                                     BEING OFFERED                           You Know Yourself Better Than the Seller
                                                                                                sell
                                                                                      salespeople
                                                                                                   more
                                                                             Persuasive
                                                                                                                the
                                                                             Persuasive salespeople sell more than just the
                                                                                                        than
                                                                                                            just
                                                                             product to you. Instead of selling you a condo
                                                                             product to you. Instead of selling you a condo
                 A                                    DREAMY                 unit  in  Pattaya,  the  y  in ve sto r  bui will  sell  div ersi fi     ed
                                                                                                            you
                                                                                                               the
                                                                                            salesperson

                                                                             unit in Pattaya, the salesperson will sell you the
                                                                             id
                                                                             idea of being a savvy investor building a diversified
                                                                                                      ldi
                                                                                         savv

                                                                                                        ng

                                                                                                          a


                                                                                 of
                                                                               ea
                                                                                   bei
                                                                                       a

                                                                                     ng
                                                                             portfolio. Do not let them make assumptions for
                                                     BARGAIN                 portfolio.  Do  r  not  let  iv them  b make  n assumptions  for  on s
                                                                                               at
                                                                                             t
                                                                                          mo
                                                                                                 e
                                                                                                  d
                                                                                                    y
                                                                                      ll
                                                                                    se

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                                                                                                     se
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                                                                                                                    at
                                                                                                                  iv
                                                                                                         g.
                                                                                                       li
                                                                                                       l
                                                                                                             ur
                                                                                                           Yo

                                                                                .
                                                                                 T
                                                                             y
                                                                             you. The seller is motivated by selling. Your motivations
                                                                              ou
                                                                                  he
                                                                             and other options are known best by yourself.
                                                                             and other options are known best by yourself.
                                                                             Salespeople  can  be  very  persuasive,  so  it  is  best  to  review
                                                                             Salespeople can be very persuasive, so it is best to review
                                                                             the facts on your own before deciding. If someone
                                                                                             own
                                                                                      on
                                                                                                 before
                                                                                                       deciding.
                                                                             the
                                                                                                                 someone
                                                                                                               If
                                                                                        your
                                                                                 facts
                                                                             presses you to decide on the spot, that is a cause for
          A Brief Summary:                                                   presses  you  to  decide  on  the  spot,  that  is  a  cause  for
                                                                             concern.
           •  It pays to think about the bargain you are being offered, especially when it


             comes to investment and financial products.                     Factor in All the Costs
           •  Salespeople will sell you the lifestyle, peace of mind, and your dreams. But   The return being advertised does not factor in costs. In the case of a condo investment,
             you know yourself better than they do, so go home and make your own   you will have plenty of expenses on your hands. For example, common management
             decisions after reviewing the facts.                            fees are borne by the seller. Moreover, in the
                                                                             long term, there will be periods where your unit
           •  Deal sweeteners like rental guarantees for condo investments are fancy ways
             of providing discounts to you.                                  is vacant. Factor this all in to evaluate what your
                                                                             net return looks like before making any decisions.
           •  Make sure you know all the costs involved before crunching the maths.   For condos, you can apply 10 or 10.5 months’
             Do not make a mistake because you forgot to factor in fees and expenses   worth of monthly rental as your annual net
             involved in ownership.                                          rental income.  There are plenty of resources
                                                                             available online to do the maths and more for
                                                                             investment properties.
        Beware Deals Too Good to Be True
        Things often go on sale to entice buyers. The temptation of a good deal is effective in   Remember That Nothing is Guaranteed

        raising the value – or perception of value – for the person on the other side of the table.   Sellers of financial products are in business



        This is no different when considering financial and investment products. However,   because they manage risk well. Promising to
        unlike shopping at Zara, there are no refunds. Some products require an obligation   pay you guaranteed returns or to provide you
        on your part over a long period of time. Others may require a long time to sell.  with certain benefits no matter what, is not

        For the purpose of this article, we will use the example of an investment opportunity   something they like to do. Read the fine print


        in a condominium project where the developer guarantees a rental yield for a fixed   because the salesperson will not read it out
        duration. This is fairly common in both Bangkok and nationwide, and you may have   loud to you.

        even seen such tempting offers on billboards yourselves.
        MASAL A LITE  ISSUE 166 - OCTOBER 2024
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