Page 84 - Masala E-magazine Vol 9 Issue 4 February-March 2018

BOLLYWOOD

“Content is king,” is now a new mantra adopted by
several Indian moviegoers. Krishna Mawani takes a
look at how this refreshing trend led to the
hits and fl ops of Bollywood in 2017.

ollywood superstars have always held more power offi ce. The fi lm made a loss of Rs 85 crores, because of which
over plotlines. Throw a big name into an over-the-top Salman refunded Rs 33 crores to those who incurred losses.
B movie fi lmed in an exotic location and you could be Even the king of romance, Shah Rukh Khan, was not able to
confi dent it would draw in huge crowds and reap profi ts. convince the Indian masses to hit the theatres for Jab Harry
Met Sejal. Despite the memorable songs and continuous
However, in 2017, things have changed. There has been a promotions, the public declared the fi lm to be a fl op. It was Shah
refreshing validation that content really does matter. Intriguing Rukh’s lowest opening fi lm in three years. Instead, small fi lms
plotlines and appealing characters overthrew any power the with good content saw popularity and success. Movies such as
superstars of Bollywood once had. Everyone was surprised Bareilly Ki Barfi and Newton saw incredible business at the box
when Salman Khan’s starrer Tubelight suffered at the box offi ce and appreciation from both critics and moviegoers.

84 Masala Magazine
FEBRUARY - MARCH 2018